Welcome to 2019, a new year, with new challenges, new opportunities and a lot more new data. For some organisations the prospect of amassing another year’s worth of data is an exciting one, given both the valuable insights and intelligence which this data can provide for improving internal efficiency, selling more products and services, marketing more strategically, building better products, and strengthening customer relationships and loyalty. But the stark reality for a lot of businesses, is that the majority of their data
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