In the first instalment of our Expert Opinion series, data and analytics expert Rudraksh Bhawalkar explains the fundamental benefits of managing your data effectively, in order to achieve a bi-modal framework for your business. ‘Water, water, everywhere, but not a drop to drink’. These, the modernised words of Samuel Taylor Coleridge in his poem The Rime of the Ancient Mariner, were penned in the late 1700s. Over two centuries later, we’re facing a similar problem. Like sailors looking out over a
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